I’m going to keep it short and simple because that was how I liked it when I was scouting for information on SMM not very long ago. Here’s 8 simple rules every Social Media Marketer must keep in mind while considering to launch a Social Media campaign.
- Your Brand must be Social:There’s no if, there’s only a when. Conversations about your Brand are happening even as you read this and you need to join in. There will always be rough patches and the companies that go Social sooner have a better chance of weathering them.
- Marketing campaign Vs. SMM campaign:The two have objectives that are quite different. While the point of a Marketing campaign would be to simply generate or increase demand, a Social Media campaign would aim to engage with the Brand’s consumers; to generate WoM ,consumer goodwill and hopefully a loyal consumer base. A Marketing campaign would have a certain ‘life’, after which it would be killed or replaced,while a Social Media campaign is an ongoing process.However, it is possible to combine the two. The catch is to determine the ‘life’ of the campaign and bring it to a close such that the consumers you’ve engaged with have a sense of closure.
- One size does NOT fit all: What works for one Brand might not work for another Brand, even within the same category. A campaign built for a Cola might not work for a milk-based beverage. Continue reading